Did you know

Dry Cleaners have taken a big hit in the past few years, and not just because of the pandemic. In a recent report by Bloomberg, dry cleaners in the US...

  Tiktok and Instagram are full of people offering their advice on the best way to clean clothes and sneakers. Many are offering advice on how to prolong the life...

  It’s a badly kept secret that many fashion brands have a deadstock problem that has huge environmental impacts. The practice of destroying unused, worn and damaged products has long...

Our CEO Jonathan Hewlett caught up with The Brownestone Group to talk about his pivot from premium and luxury apparel to becoming CEO of w’air, the new sustainable fabric care...

Did you know you can save energy and water, and prolong the life of your clothes by changing the way you do your laundry? With energy prices rising, we reveal...

We've teamed up with Johnsons to offer trainer cleaning via their online service and in selected stores across the North West (Lancaster, Chorley, Wilmslow and Altrincham) and North East (York, Hull,...

With the UK experiencing the driest summer for 50 years, it’s no surprise that drought conditions have been declared in 8 out of 14 regions.  As the heat continues to...

Only construction and agriculture have heavier carbon footprints than the fashion industry and, for the past two decades, it has performed like an industry on steroids. In 2014, the world...

White leather trainers are a wardrobe staple for everyone - simple, stylish and easy to wear. But we all know they won’t stay bright white for long and getting dirt,...

Does your favourite pair of trainers smell less fresh than usual? No one likes smelly sneakers, and they can stink up a room, locker or car fast!  With an estimated...

Don't just take our word for it, here are some of our 5-star reviews:"Great device for use on multiple occasions. Used it on my trainers first and found it effective...

Thanks to our new and amazing partners at The Cobblers Kicks, we're proud to be taking the w'air device across the Atlantic where we hope it will be embraced as...

Since launching w'air last year, we've always kept one simple promise... our 60-day, no quibble money back guarantee. Although we're confident that you'll love using your w'air, we give everyone...

Thanks to its unique, patented hydrodynamic technology, w’air offers unparalleled, non-abrasive sneaker cleaning efficacy compared to just brushing alone. Its deep, micro cleaning action reduces the need for intensive and...

Thanks to @TechRound for showcasing our very own CEO, Jonathan Hewlett as part of a recent feature on start-up entrepreneurs who graduated from the University of Leeds. Having begun his career at...

Following the success of the London event last November, we're looking forward to The Cleaning Show in Manchester on 6-7 April. From fashion and retail to contract cleaning and hospitality, w'air...

w'air is super excited about joining The Baby Show, ExCeL London, from 4-6 March 2022. It's their first live in-person event in 20 months. Not only will it be a shopping...

Following today's feature in The Times 'Homes & Interiors Checklist' (15.01.22) we're excited to announce our latest competition to win a w'air device and starter kit worth over £150.  For...

We're delighted by Sophie Benson's objective review of our w'air device in The Independent today (29.11.21).  Having spent a week exploring an array of sustainable laundry swaps to see if she could...

With COP26 drawing to a close, there has perhaps never been a more intense spotlight on all things sustainable. As such, we're grateful to metro.co.uk for showcasing the w'air device...

A great article that appeared online today (02/11/21) on inews.co.uk that reaffirms some of the small changes we can all make to help save the planet. When it comes to laundry,...

On Saturday 9 October, we were delighted to see that BBC News had featured our w'air device on Click - a comprehensive guide to all the latest gadgets and technology. As well...

Do you know where the world's unwanted fashion ends up? In this harrowing short film posted by the BBC on Friday 8 October we learn how fashion brands are overproducing to...

Sunday Times on 19/09/11 wrote: "Needless loads of laundry create huge amounts of CO2 and microfibres that wash into the oceans." This article explores the ways we are all trying...

Since we launched in June 2021, we've continued to grow and are now available via Amazon across Europe.Whether on our social channels or via Amazon, Trustpilot or Trusted Reviews, it's also...

From t-shirts and trainers to cushions and carpets, the w'air device is so much more than a clothing care device or a simple stain remover. Thanks to its patented technology and...

VERDICT: After filling the tank with water and detergent, I lay a dirty T-shirt flat on the mat provided and put the nozzle as close to the fabric as possible. It...

Once upon a time laundry technology was all "Persil washes whiter". But when we discuss it now, it's in the light of overuse of water and power, of unnecessarily reducing...

The end of July marked a milestone moment for w'air as it passed 1,000 followers on Instagram.  With a growing array of fans and a stream of dedicated brand ambassadors,...

Thank you to the Evening Standard for giving us this glowing review in a specially written article that appeared last week. "The beauty of the w’air is its versatility. You...

Whether it's over-washing the less dirty items in our laundry basket, over-scrubbing and damaging the fabrics on our stained garments or simply not caring for our clothes the way we...

“We know how important it is to our audience and customers to keep sneakers clean and looking fresh. That’s why, when we got our hands on a w’air, we couldn’t...

Daisy is a big fan of passing on clothes she doesn’t want, to friends and family. “Clothes swapping is a really good way of keeping sustainable, keeping clothes out of landfill,”...

The first of a series of short Q&A’s focussing on embedding sustainability into the post-Covid brandscape. Retail heavyweight and eco-innovation pioneer Jonathan Hewlett (formerly CEO of Diesel Europe, now heading...

As the impact of the fashion industry on the environment grows, conversations around how best to achieve a more sustainable future pick up speed. The increasing public scrutiny on the...

"It goes without saying that the world of retail and fashion that I joined over 25 years ago has completely transformed. My journey started out at P&G in Surrey –...

“We have opened fitting rooms with strict measures in place [...] and any products tried on and not purchased are quarantined before going back on sale.  We are also trialling...

The pursuit of convenience is part of human progress; innovation in consumption is inevitable, we can’t reverse these advances. We also have to recognise that many people will feel that...